Branding & identity studio · 140+ rebrands

Brands people know on sight.

Strategy, naming, identity and packaging from one senior studio. We build brand systems your team can actually use, then help you roll them out everywhere.

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  • 140+brands launched
  • 11design awards
  • 9.7client score / 10
  • Identity of the YearEuropean Identity Awards · 2025
  • Gold, PackagingPack Design Annual · 2025
  • Best Rebrand, RetailBrand Craft Prize · 2024
  • Type in Use, MeritType & Mark Review · 2024
Selected rebrands

Before, after and why it worked.

All projects
Fernhouse coffee bar with long wooden tables after the rebrand 01
Coffee & hospitalityPorto · 9 cafes

Fernhouse: from corner cafe to a roaster people collect

BeforeFern House Café

Clip-art bean logo, six greens, a different bag for every blend.

AfterFernhouse

One leaf-bean mark, two colors, a bag system that scales to 40 origins.

  • +41%unaided recall
  • 2.3xretail bag sales
  • 9cafes rolled out
Lunaria skincare bottles and jars arranged with pebbles and herbs 02
BeautyDTC + 300 stockists

Lunaria: a calmer skincare brand that finally looks premium

BeforeLUNARIA naturals

Pastel gradients and stock icons. Looked like every other clean brand.

AfterLunaria

Moon-phase mark, apothecary labels and a strict photo style on stone.

  • +$14average price point
  • +62%stockist enquiries
  • 4 wksto new packaging
Capabilities

Everything a brand needs, nothing it doesn't.

Hire us for one piece or the whole system. Every project is led by the same two senior designers from first call to final file.

01

Brand strategy

Positioning, audience, personality and a one-line promise your whole team can repeat.

  • Workshops
  • Positioning
  • Voice
02

Naming

Names that are short, easy to say and legally clear, with domain and trademark checks.

  • Shortlists
  • TM screening
  • Domains
03

Visual identity

Logo suite, color, type, imagery and a layout grid that hold up from favicon to billboard.

  • Logo suite
  • Color
  • Type
04

Packaging

Structures, labels and range architecture, with print-ready files and press checks.

  • Labels
  • Range system
  • Print
05

Motion & digital

Logo animation, social templates and UI kits so the brand moves the same way everywhere.

  • Logo motion
  • Social kit
  • UI kit
06

Brand guidelines

A clear brand book and a shared library, so new hires and agencies get it right first time.

  • Brand book
  • Figma library
  • Templates
How a rebrand runs

Four phases, clear deliverables.

A typical rebrand takes 12 to 16 weeks. You approve every phase before we start the next, so there are no surprises at the reveal.

01Weeks 1–3

Discovery

  • Stakeholder interviews
  • Customer survey (300+)
  • Competitor audit
  • Brand strategy deck

You sign off: positioning

02Weeks 4–7

Concept

  • Three creative routes
  • Name shortlist, if needed
  • Moodboards in context
  • Customer testing

You sign off: one route

03Weeks 8–12

System

  • Logo suite and lockups
  • Color, type, imagery
  • Packaging and print
  • Motion principles

You sign off: final system

04Weeks 13–16

Rollout

  • Brand book and library
  • Templates for your team
  • Launch assets
  • Supplier handover

Launch day, together

Brand guidelines

A brand book your team will open.

Most brand books are 80-page PDFs nobody reads. Ours are short, practical and live in a shared library with every file your team needs.

  • Do and don't pages with real examples from your own channels
  • Ready-made templates for decks, social posts, email and signage
  • Every logo file in SVG, PNG and print formats, named so anyone finds them
  • A 60-minute training for your team and your other agencies
See a sample brand book
Designer choosing colors from swatch cards next to a drawing tablet
Tablet showing a hand-drawn letter A beside headphones and an orange notebook

"They asked better questions in week one than our last agency did in a year. Our customers noticed the new bags before we even announced the rebrand."

Marta SilvaFounder, Fernhouse Coffee
Designer sketching icons with a stylus next to a printed icon catalog
Plain canvas tote bag ready for a brand print
96%of clients still use their system unchanged after 3 years
FAQ

Rebrand questions, answered.

Still unsure if you need a full rebrand or a refresh? Start with the free audit below. We will tell you honestly.

A full rebrand takes 12 to 16 weeks. A visual refresh that keeps your name and strategy takes 6 to 8 weeks. Packaging for a large range can add 4 weeks.

Not if it is done well. We audit which assets customers already remember, like a color or a shape, and keep them. Most clients keep at least one familiar element.

Yes. You get full rights to the logo, all source files and the brand book. Font licences are bought in your company's name so you never depend on us.

Often the best projects do. We build the system with your team in the room, then hand over a library and templates they can run with on day one.

Identity refreshes start at $18,000. Full rebrands with strategy and guidelines usually land between $45,000 and $90,000. Every quote is fixed, with no hourly surprises.
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